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Introduction

Onex is a manufacturer that specializes in designer crockery. The major problem area for Onex was the lack of a good product photoshoot and branding that met the standards of their products. Digital Mazic solved this problem by conceptualizing a product photoshoot that adds depth and appeal to their catalog. We helped them brand themselves as a premium brand in the market.

Solutions

After researching competitor markets and customer sentiment we implemented the following solutions:

  • Conceptualized and implemented a product photo shoot for their crockery range.
  • Designed Print Media that bought their products to life.
  • Branded them in a whole new way to help them reach new audiences.

Results

The new and improved product photoshoot led to some staggering developments for Onex and they were able to use the new catalog for marketing their products more effectively. The new branding strategy helped them redefine their potential and reach out to a niche audience.

Metrics

  • 50% increase in total sales revenue.
  • 58% increase in brand value.
  • 80% increase in brand awareness among target audience.