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Introduction

Glassware is a premium quality crockery brand trusted by Indian households. The core problem with Glassware was the lack of a professional product photoshoot and packaging design for their Lazer and Eagle crockery ranges. Digital Mazic's aim was to conceptualize a photoshoot with pristine and clear imagery that matches the standard of the products and create a catalog that can supplement their marketing efforts.

Solutions

After extensively researching competitor brands and understanding the target audience we implemented the following solutions.

  • A product photoshoot for their Eagle and Lazer range of crockery.
  • Concept creation for the photoshoot with minimalist elements to highlight the quality of the products.
  • Creation of a stunning packaging design to match the standard of the brand.

Results

In the end, we observed that the new imagery attracted more customers to Glassware products and the stunning photoshoot revamped the identity of the brand. The premium packaging design reflected the quality and standard of the products and led to better brand recall among customers.

Metrics

  • 75% increase in sales revenue.
  • 55% increase in brand value.
  • 82% increase in brand awareness among target audience.