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Introduction

Dech Barrouci is a high-end luxury footwear brand, popular among Indian celebrities. When Dech Barrouci's journey started with Digital Mazic, they did not have a substantial presence in the digital space. Their website required a whole new look to match the standards of their products and a product photoshoot that brings out the elegance of Dech Barrouci's footwear.

Solutions

After research into the digital markets for Dech Barrouci and an audit of their brand, we implemented the following solutions.

  • A concept product photoshoot with minimalist elements to bring focus to the elegance of the footwear.
  • Re-branding to match the luxury standards that the brand promises.
  • Website Optimization for seamless e-commerce experience.
  • A robust digital marketing strategy that leads to conversions.

Results

In the end, we observed exponential growth for the brand in digital space and a significant increase in their ROI on digital marketing. The stunning photography attracted more audience to engage with the content online, and the standards set by the re-branding strategy opened up a whole new market for Dech Barrouci.

  • 52% increase in e-commerce sales.
  • 80% increase in website traffic.
  • 70% increase in brand awareness among target audience.