Vertical Videos – An Absolute Game Changer
by Kanika Soni
Recently, we released a YouTube video on our channel about Vertical Videos. I hope that you must have watched that video and even if you haven’t watched it yet, then here is the link (https://www.youtube.com/watch?v=Z70tN-smAEY) of the video, watch it now to understand the basic and structural concept of the vertical videos.
Here we have come up with the video transcription and to know more about the vertical videos and the reason why they are getting immensely prominent on social media platforms.
As you must be aware of the fact that nowadays videos are on the move. The constant and dramatic rise in the video content is due to the increased consumption of videos on mobiles rather than desktops, isn’t it?
Now, you must be thinking how is it related to Vertical Video, right?
Videos are built-in horizontally according to the traditional manner, but it’s high time to adapt the video content according to mobile behaviour. Why?
Well, the answer is quite predictable that in the present scenario, every individual is using the Smartphones and are usually held vertically whether it’s about filming or watching the video.
Therefore, as a marketer, your video marketing strategy should be to accustom or I should say familiarize with the user Behaviour, which clearly means going VERTICAL.
In Video Marketing, the upcoming trend is definitely Vertical Videos. First of all, the audience is lazy and doesn’t want to flip their phone and most importantly, vertical videos are simply perfect for the Smartphones because the major audience watches the videos on their Smartphones instead of desktop. Secondly, even the big social platforms like Instagram, Snapchat and Facebook have started following the trend of vertical videos. It’s incredibly an exciting way to create and promote the videos o your brand as it’s more relatable and engaging for the audience as well. However, while shooting the videos, make sure that it’s vertical rather than horizontal to connect with the Smartphone users.
According to a survey, in 2018, 58 per cent individual watched videos on their mobile phones rather than desktops, therefore, your first strategy in mobile marketing should be video promotions more willingly than graphics, but VERTICALLY to make it user-friendly and to increase its performance rate.
Hence, it’s a beneficial opportunity to get vertical-friendly to increase Cost per impression rate of your brand videos, which is definitely a game changer in the future of Digital Marketing.
April 12, 2019
April 20, 2019