Prominent Digital Marketing Trends In 2019
by Kanika Soni
Are you aware of all the latest trends in digital marketing? Have you ever wondered what will be the future of digital marketing? As digital space is increasing hastily and every other individual is turning to technology, thus every company has to look forward to incorporate digital marketing strategies effectively.
Assuredly, the concept of digital marketing is quite broad and every day there are some changes in the algorithms of the search engines, which needs to be adapted as soon as possible. Not to mention it, the trends of the digital marketing are also changing rapidly on a yearly basis.
Therefore, it’s high time to get rid of the orthodox trends and accommodate your business according to the new trends, which are extremely prominent in 2019.
1. VOICE SEARCH TOOL
Nowadays, individuals are shifting towards voice search rather than conventional typing. The Google assistant on our Smartphone and voice search enabled devices like Alexa and Google Home are absolutely convenient for the users. Moreover, it’s an extremely prominent tool in 2019 to integrate digital marketing strategies for your brand.
If your brand incorporates Google Voice activated technology into your digital marketing tactics, then you can certainly do the required brand promotion easily. However, for local companies or business, it’s equally crucial to keep in mind the local audience before integrating it.
2. VIDEO ADVERTISEMENT
Apart from stunning visuals and images, what is trending in 2019 is Video advertisement on social media platforms. Similar to infographics, but they are much more attractive and appealing for the audience. The usage of captivating visuals, graphics and authentic content ideas will definitely leave a positive impact on your target audience and followers of social media networking channels.
Even the majority of consumers usually say that they have shared the video of this particular brand on social media, which actually improved the conversion rate of their business. Hence, to influence the audience and for higher engagements, your company should start incorporating video advertising or marketing.
In the present scenario, Chatbots are extremely prevailing to directly engage the customers through a chat box. Whether it’s a prominent brand or some local company, everyone is integrating Chatbots into their digital marketing to interact with the customers. It’s one of the accurate, responsive and quickest tools for the two way communication to stay connected with your customers. Thus, to grow your business in 2019, you should plan and execute Chatbots in your personalized mobile applications.
4. INFLUENCER MARKETING
To create a brand image of your products, influencer marketing is one the rise. Presently, people are aware of the leading role models, actors and actresses and they can easily bring fame to your products simply by sharing on their Facebook, Instagram and Snapchat accounts. Influencer marketing is surely an effectual social media marketing strategy to promote your brand on different platforms. Therefore, accustom to the influencer marketing strategy and increase your sales within the quickest time possible.
Follow the latest trends in digital marketing in 2019 with Digital Mazic. Digital Mazic is an eminent and distinguishing digital marketing company in Delhi, which offers splendid services in a broad array. To top the charts among the leading digital marketing agency in Delhi, Digital Mazic is definitely giving an edge to edge competition in the market.
January 17, 2019
November 15, 2017